Design + Illustration

AIGA Atlanta 2017 Poster Show Branding with Popcorn Typography and Papercraft by Russell Shaw

Papercraft set hand cut, assembled, and photographed by freelance graphic designer Russell Shaw featuring custom typography and lettering made out of popcorn for the 2017 AIGA Atlanta film industry inspired poster show fundraiser event.

 

AIGA Atlanta's Poster Show 2017

Services: Graphic Design, Papercraft, Photography

 
 AIGA Atlanta Poster Show Part Two Art Director's Cut, promotional artwork for call for submissions, hand made paper craft popcorn lettering.
 
 

Promotional artwork and call for submissions to the local chapter's fundraising showcase of movie-inspired poster designs.

About the Fundraiser: The Programming and Affinity Committee asked me to contribute the promotional artwork for AIGA Atlanta’s second annual Poster Show (the first was a music-inspired gallery event, for which I contributed a design for Duke Ellington’s Jeep’s Blues). The 2017 showcase, dubbed “Art Director’s Cut II,” would focus on film- and movie-inspired poster designs contributed by designers from across the city. Proceeds from the event went toward AIGA's annual programming.

About the Design: I created the call for entries and promotional artwork by hand out of paper and found objects. The title “Art Director’s Cut” is an obvious play on the film industry, but seemed like a good opportunity to explore paper cutout designs of theatre signs and marquees on a messy, artist’s desk backdrop – replete with a nod to the quintessential movie snack: popcorn, which I used to create three-dimensional lettering for the event’s main title. The entire piece was assembled in real life and photographed from above to create the final visual communication in portrait and landscape orientation.

 
 
 Website banner and social media graphics designed for AIGA Atlanta's Poster Show inspired by movies and cinema. The promotional image features paper craft theater marquee and popcorn typography made by hand.
 Call for entries and official fundraiser branding for Poster Show Part II: Art Director's Cut shown on a large format poster by graphic artist Russell Shaw for AIGA Atlanta.
AIGA Atlanta Poster Show 2017, promotional artwork, detail 1
AIGA Atlanta Poster Show 2017, promotional artwork, detail 2
 
 

Behind the Scenes

All of the papercraft and three-dimensional popcorn typography was constructed by hand compositionally assembled in real life before being photographed.

Two things, however, were digitally manipulated: originally, the popcorn box and paper marquee sign were white and red, and the red was adjusted to the AIGA Atlanta branded pink; and the counter in the "A" letterforms of "AIGA" were added in post-production.

 
 
 Behind the scenes detail of hand made paper craft art and popcorn typography for AIGA Atlanta Poster Show brand identity and promotional collateral.
 AIGA black logo made out of paper and a papercraft popcorn bag spilling real popcorn out on a cutting board with popcorn cursive script lettering and confetti all around, then photographed from above by artist Russell Shaw.
 Paper letters cut out that read "Art Director's Cut" and a small papercraft handmade theater marquee sign for AIGA Atlanta Poster Show.
 Behind the scenes detail of hand made paper craft art and popcorn typography for AIGA Atlanta Poster Show brand identity and promotional collateral.
 

Credits

Created for AIGA (American Institute of Graphic Artists) Atlanta Chapter's 2017 Poster Show “Art Director’s Cut II”

Displayed and distributed live at the event in The Highland Ballroom on Friday, March 24.

Art Director, Designer: Russell Shaw

AIGA Atlanta Planning Committee Creative Directors: Jessica Mullis, Katie Bryl

Paper Sponsor: International Paper

Print Sponsor: Bennett Graphics

18"x24" finished size.

4/0 color.