Design + Illustration

Art Over Dinner Branding and Logo Design for Serenbe by Russell Shaw

Paintbrush over a fork icon design form the logo designed as part of the visual identity and branding created for Serenbe’s Art Over Dinner dinner event series by freelance designer Russell Shaw.

Art Over Dinner

Services: Branding, Logo Design, and Print + Promotion Design

 Table setting with menu and postcards designed for Serenbe as part of the Art Over Dinner visual brand identity and logo design project.
 
 

Serenbe wanted to create a new dinner series for members of their community, and drawing others from around the metro Atlanta area to their community, to introduce and champion new artists and artist collectives, giving the artists a platform to discuss their work and the art scene of the city over a shared meal with others: Art Over Dinner.

 

The mark was a very natural thought progression. Visual metaphors for the word "art" and "dinner" are clear as a brush and a fork, respectively, and placing one above the other carries an obviousness with it that helps the viewer read the symbols literally as "art over dinner." The zig-zagging horizontal ruler in the center of the mark was chosen as the visual metaphor for the word "Over" in the brand name, so that we also had a simple graphic element to carry forward in the overall art direction.

 
 
 Logo design for Art Over Dinner at Serenbe by graphic designer Russell Shaw. The branding design includes a stamped, artistic and textured paintbrush icon on top of a zigzag line over a fork icon.
 Second logo lockup for Art Over Dinner at Serenbe is part of the overall visual brand identity design for the dinner series of artist events.
 Circular stamp logo icon and brand mark for Art Over Dinner collateral and promotional materials marketing graphic designs.
 Art Over Dinner photograph of the table setting from the event by Jessica Ashley at Serenbe shows the logo design on the menu and informational postcards and marketing materials designed by Russell Shaw.

Photo by Jessica Ashley.

 Art Over Dinner at Serenbe event registration page web and graphic design hosted on Eventbrite.
 
 Art Over Dinner photograph of the table setting from the event by Jessica Ashley at Serenbe shows the logo design on the menu and informational postcards and marketing materials designed by Russell Shaw.

Photo by Jessica Ashley

 Cocktail menu graphic design for Art Over Dinner at Serenbe Lexus Signature Cocktail, part of the branding and visual identity design.
 
 

The event was a hit.

Artists of all backgrounds and media were eager to be a part of the series, and each dinner conversation was well attended. The event even expanded and added an extension to the series, “Art Hour,” in which artist conversations could happen on a simpler and more frequent basis (over cocktails, wine, and beer) as a supplement to the main dinner series. The event will continue for new seasons.

 
 
 Promotional flyer and poster graphic design for Art Over Dinner event series showing the full lineup and calendar of events.
 Art Over Dinner menu graphic design for event based dinner series.
 Hero graphic design for Art Over Dinner at Serenbe features the stamped textured logo design of paintbrush icon on top of fork icon branding in white over a photograph of a chef serving food.
 

Credits

Art Director, Designer: Russell Shaw

Marketing Director: Monica Olsen

Serenbe Brand Manager: Quinn Nygren

Photographer: Jessica Ashley (J Ashley Photography) for Serenbe.