Design + Illustration

Citizen Supply Retail Store Branding and Sign Design by Russell Shaw

Logo design and retail store branding identity created for Citizen Supply in Atlanta by freelance graphic designer Russell Shaw.

Citizen Supply

Services: Visual Identity Design, Logo Design, Environmental, and Packaging

 Logo design and branding visual identity for Citizen Supply at Ponce City Market custom typography and lettering overlays a photograph.

Photo (above) by Mary Caroline Russell for Citizen Supply.

 
 

When Citizen Supply was planning the launch of their new marketplace in Atlanta’s Ponce City Market, they asked me to create a strong visual identity to attract people to this unique showcase of local makers. I came up with the design of a custom logotype, identity system, and environmental graphics.

 
 
 Environmental retail sign and branding for Citizen Supply neon and iron hanging sign in front of store inside Ponce City Market in Atlanta.
 Citizen Supply retail packaging and store bags show the branding and logo design in gold letters on black bag and a girl pulling out a donut.
 Vinyl lettering for the window sign of the retail store Citizen Supply shows the ATL icon and PCM letters an Artisan Marketplace as part of the branding.

Photos (above) by Citizen Supply.

 
 Custom logo design for Citizen Supply retail store brand identity overlays a photograph for the brand.

Photo (above) by Mary Caroline Russell for Citizen Supply.

 Visual brand identity graphic asset and icons design and style guides for Citizen Supply logo and retail store signage, an artisan marketplace in ponce city market.
 Visual brand identity graphic asset and icons design and style guides for Citizen Supply logo and retail store signage, an artisan marketplace in ponce city market.
 

I also designed the launch party invitation that was a cross promotion with Bearings.

The launch party was a blowout.

 Citizen Supply launch party invitation design for digital email newsletter promotion in Bearings Guide lifestyle publication.
 
citizen supply store sign
 Citizen Supply logo design, curated artisan goods, sign inside Ponce City Market atlanta.
 Citizen supply retail store sign with neon letters inside the custom logo design hanging above the store inside ponce city market atlanta.
 
 

The identity and collateral turned out very well and helped establish Citizen Supply as a retailer renowned for cool at PCM.

 
 
 Citizen Supply floor vinyl graphics Station 4 sign on the ground inside of Citizen Supply.
 

Credits

Owners and Creative Directors: Phil and Anna Sanders

Art Director: Anna Sanders

Branding and Graphic Designer: Russell Shaw

Photographer: Mary Caroline Russell

Moveable Wood Type Sign Construction: Greene Staging

Indoor Metal Sign Production: ImpactSigns

Exterior Neon Sign Production: Denyse

Retail Bag Production: Danger Press

Special Thanks to Dana Ring, Southern Stamps, Rainey Shane, and the marketing team at Jamestown / Ponce City Market.