Design + Illustration

Citizen Supply Branding

Citizen Supply

Services: Visual Identity Design, Logo Design, Environmental, and Packaging

Photo (above) by Mary Caroline Russell for Citizen Supply.


When Citizen Supply was planning the launch of their new marketplace in Atlantas Ponce City Market, they asked me to create a strong visual identity to attract people to this unique showcase of local makers. I came up with the design of a custom logotype, identity system, and environmental graphics.


Owners and Creative Directors: Phil and Anna Sanders

Art Director: Anna Sanders

Branding and Graphic Designer: Russell Shaw

Photographer: Mary Caroline Russell

Moveable Wood Type Sign Construction: Greene Staging

Indoor Metal Sign Production: ImpactSigns

Exterior Neon Sign Production: Denyse

Retail Bag Production: Danger Press

Special Thanks to Dana Ring, Southern Stamps, Rainey Shane, and the marketing team at Jamestown / Ponce City Market.

 {jptp" Citizen SupplyC

Photos (above) by Citizen Supply.


Photo (above) by Mary Caroline Russell for Citizen Supply.


I also designed the launch party invitation that was a cross promotion with Bearings.

The launch party was a blowout.


The identity and collateral turned out very well and helped establish Citizen Supply as a retailer renowned for cool at PCM.