“Create” – An Arts Curriculum for Children
Services: Art Direction, Illustration, Digital Art, Graphic Design, Print and Product Design, Video Production, Web Design
About "Create, An Arts Curriculum for Future Leaders": The curriculum aims to teach children ages eight to fourteen about Visual Arts, Photography, and Comic Book making (Illustration). Each section contains six practical and instructional lessons; each lesson also introduces the students to famous artists whose work is relevant to the topic at hand. The curriculum takes the perspective of creativity being an attribute with roots in divine nature -- that if our world was made by a creator, and we are in the image of that creator, then we should learn to create as well.
About the Design: The overall direction for the curriculum's design and key art followed a bright and vibrant color scheme, clean and airy layouts with object lesson photos and illustrations being in limbo (to highlight the art created), plenty of hand-drawn pieces done in a simplistic fashion so as to encourage the students, and the theme of a continuing line that runs through the elements of the book to abstractly demonstrate the continual, unfolding process of creation.
The Creative Team:
Creative Director: Jeff Shinabarger
Art Director, Designer, Illustrator: Russell Shaw
Copywriters: Leslie Slade & Lesley Carter
Project Manager: Gisele Nelson
Comic Book Artist: B. Robert Bell
AYP Project Managers: Richard Franklin & Rick Ross
Web Developer: Chris Covington
Amos Arts Academy Leadership:
B. Robert Bell
Our Research Team:
Dr. John H. Peed
B. Robert Bell
Michelle Clark Jenkins
Bryson & Susan Leach
Andrew Thomas Lee
The book opens with a series of spreads visually depicting the traditional story of creation. All of the spreads were done by hand - containing hand-illustrated components, in white, overlaying vibrant and colorful pieces of digital art that were custom creations using digital oil painting techniques.
The book then moves into the first of the three sections for students: Visual Arts. Shown below is the section header design, as well as the first lesson of the book (the design and layout of which all the subsequent lessons follow, but with their own custom imagery).
For the first lesson, this key art of papercraft flowers falling down and blending with natural flowers visualizes the nature of progression - the progression of the pieces that we create, as well as our own progression as artists as we grow in our craft.
Every lesson in the book concludes with a short biography on a famous artist whose work relates to the topic of the chapter. A custom pen and ink illustration was done for all of the artists featured to grab their attention and encourage them to learn about those who have come before them.
The section header designs for the second and third chapters: Photography, and Comic Book (illustration).
Interview shorts were produced for each of the three sections of the book to allow an interactive component in which kids could go online and hear artists share their stories and passions for what they do.
Interviews by: Jeff Shinabarger
Director/DP/Editor/Illustrator: Russell Shaw
Motion Designer: Jonathan Bostic
Special Thanks: Gisele Nelson
A simple website was also created to provide an online store for the curriculum's purchase, a way for teachers to download a custom-designed Leaders' Guide to assist in helping the students through the book, showcase the video interviews with modern artists, teach the students further about the artists presented in the book, and allow them to upload their own creations as they progress through the book (as well as look at a gallery of other students' creations).
Website Design: Russell Shaw
Website Development: Christopher Covington
Copywriter: Lesley Carter