Design + Illustration

Nashville's Film Box Lab Wooden Box Mail Kit Designed by Russell Shaw

Case study behind the graphic design of the Film Box promotional packaging design and direct mail campaign, features a laser engraved wooden box, custom mini newspaper, illustrations of old film cameras and custom kraft paper notebooks.

Film Box Promotional Experience Kit

Services: Packaging Design, Print Design, Art Direction, Graphic Design, Illustration, Copywriting, Production

 Promotional packaging design for Film Box development lab in Nashville Tennessee. Open wooden box reveals wood pulp, custom newspaper design, rolled up poster and coupons and cotton drawstring bags.
 

About Film Box: Film Box is a photography lab in Nashville by photographers, for photographers. "As photographers in search of beautiful images and a simple workflow return to this classic medium," writes Film Box, "we have – and are currently – witnessing a renaissance of film. This return to film photography is happening at a time when there are fewer labs offering film development & scanning services. We are simply trying to do our part."

About the design: Film Box requested a unique direct mail campaign that would celebrate the human, tangible process of film photography. A highly tactile package was designed to ship to photographers around the nation containing: a personal letter from the lab's founders; a mini newspaper celebrating film photography and containing information about the lab; and gifts for the recipients in the form of coupons for orders, film canister bags, a custom field notebook, and a screen-printed poster.

 
 

Box and Packaging

Laser-Engraved Wooden Slide-Top Box
Print Materials Designed to Match and Fit
Excelsior Shredded Wood Packing

 
 
 Detail of custom logo laser engraving etched into wood box direct mail kit.
 Film Box mini newspaper and poster rolled up and taped inside of promotional marketing mailer.
 Coupons, custom scout book kraft cover notebook and cotton drawstring bags inside of Film Box mailing experience kit.
 
 

Film Box 2014 Lab Lookbook

Mini Newspaper
Celebrating the art and craft of film photography and the community of professional photographers, as well as containing information about the Film Box team and lab.

 
 
 Stack of mini newspapers custom printed and designed for Film Box marketing materials and collateral.
 Cover design of Film Box newspapers shows a graphic text and icon lockup inspired by film canisters and old polaroid and kodak graphics.
 Editorial graphic design for the cover of the custom newspaper for Film Box, with the headline reading "Let's make great things together." The  subhead reads "A film lab by photographers, for photographers."
 Editorial layout design for Film Box's team biography and profiles spread in the custom newspaper.
 Editorial design of the About Film Box spread that introduces you to the company in the mini newspaper.
 Old camera icon illustration "Our Passion is Your Passion" overlays a grid of film photography in this spread of the Film Box newspaper design.

Contributing Photographers, Right-Hand Page (from Left to Right in the Grid):

  1. Cassidy Carson
  2. Jodi Miller
  3. Elisa Bricker
  4. Michael Howard
  5. Laura Partain
  6. Kristin Sweeting
  7. Marta Locklear
  8. Juan Solorzano
  9. Austin Gros
  10. Annie Parish
  11. Alyssa Valleta
  12. Joshua Gull
  13. Andrew White
  14. Bradley Spitzer
  15. Heather Jowett
  16. Nathan Westerfield
  17. Jamie Clayton
  18. Ryan Bernal
  19. Brett Price
  20. Marcie Meredith
 Illustration icon of a film camera, with "There is beauty and intention in the process of shooting film." headline overlay effect.
 An article on enjoying process and the pursuit of doing things the hard way because of the process itself.
Film Box newspaper back cover
 

Field Notebook

 
 Stack of custom kraft paper notebooks printed by Scout Books for field notes for photographers.
 Pocket notebook with one color design features illustrations of all different types of old film cameras as a pattern across the cover, and a hand stamped white belly band that holds the notebook together.
 Kraft Scout Book "This Journal Belongs To" and logo on back cover of the Film Box field notebook, with white bellyband.
 

Coupon Cards

 
 Free Rush Order coupon card design. Elements of the graphics are inspired by kodak and polaroid film canisters.
 15% off orders over $350 coupon card design. Elements of the graphics are inspired by kodak and polaroid film canisters. Tied together in the corner with yellow and white baker's twine.
 Film Box promotional coupon card designs. Elements of the graphics are inspired by kodak and polaroid film canisters.
 

Screen-Printed Poster

 
 Screen printed poster is rolled up and held together with white and yellow striped washi tape.
detail of Film Box screen printed poster design
 Silk screen printed poster design, given away included in the promotional box mailer packaging, features two color print black and gold on white paper. Old camera illustrations and big  clean modern headline typography reads "Pleasure by Simplicity." Film Box logo and quote along the bottom.
 

Film Canister Bags

1 3"x5" Cotton Drawstring Pouch, and
2 5"x7" Cotton Drawstring Pouches

 
 Small drawstring cotton linen bag for film canisters, a giveaway for Film Box, with hand stamped logo on the front.
 Medium drawstring cotton linen bag for film canisters, a giveaway for Film Box, with hand stamped logo on the front.
 

Illustration Assets

Mono-Width Line Art Camera Illustrations

 
 Mono width, single line width, line art camera illustrations of old film cameras such as single lens reflex, canisters, polaroids, rolleiflex, hasselblad, pentax, minolta, medium format, leica, lomo diana and more.
 

Awards

2015 Regional Design Awards, Print Magazine, featured in The Southeast.

2015 HOW Design Promotion and Marketing Awards, Merit Winner.

 

Online Press and Recognition

The Dieline

Case Study: Film Box (Scout Books)

Abduzeedo

Design Taxi

TrendHunter Marketing

Serif & Sans

Credits

Client: Film Box (Founders: Ryan Bernal and Austin Gros)

Art Direction, Design, Illustration: Russell Shaw

Film Box logo design and letterhead design by Jeremy Stuart Barnes: (See his original branding project here)

Film Box 2014 Lab Lookbook Photography by the Film Box team unless credited otherwise.

All camera illustrations by Russell Shaw.

Special Thanks for production and fulfillment: Laura Hickey and the team at Dufeck, Aras Naujokas and the team at Bennett, Steven Fessey and the team at Mama's Sauce, Lindsay Arth and the team at Scout Books.