Design + Illustration

HOW 2015 PMA Press Release

For Immediate Release

Russell Shaw Design Named Merit Winner
in HOW Promotion Design Awards

Project selected as one of 84 winning designs from top agencies.

[Cincinnati]—Film Box Promotional Experience Kit, a project designed by Russell Shaw Design, was chosen as a Merit winner in the most recent HOW Promotion Design Awards. This highly selective and well-regarded competition sponsored by HOW magazine recognizes outstanding creative work produced by individuals and creative agencies from around the world. 

HOW’s editorial and design team, along with Siegel+Gale creative director Kate Hilliard, Archrival head of design Joel Kreutzer, and Mattson Creative principal & creative director Ty Mattson, evaluated nearly 1,000 entries and selected winning projects that demonstrated an ideal mix of concept, strategy and execution. Entries were judged by type of work (e.g., Designer Promotions, Client Promotions, Personal Promotions) and also by how effectively the design achieved the stated business goals. 


Organization: FILM BOX

Creative team: Art Director, Designer, Illustrator: Russell Shaw; Film Box Founders: Founders: Ryan Bernal and Austin Gros; Film Box logo design and letterhead design by Jeremy Stuart Barnes; Copywriters: Ryan Bernal, Austin Gros, Russell Shaw; Photographers: Cassidy Carson, Jodi Miller, Elisa Bricker, Michael Howard, Laura Partain, Kristin Sweeting, Marta Locklear, Juan Solorzano, Austin Gros, Annie Parish, Alyssa Valleta, Joshua Gull, Andrew White, Bradley Spitzer, Heather Jowett, Nathan Westerfield, Jamie Clayton, Ryan Bernal, Brett Price, Marcie Meredith; Production Help Special Thanks to: Laura Hickey and the team at Dufeck, Aras Naujokas and the team at Bennett, Steven Fessey and the team at Mama's Sauce,  and the team at Scout Books.

All Merit winners will be featured in the Fall 2015 issue of HOW magazine and will be spotlighted on And as Promotion Design Award winners, the COMPANY creative team receives a $100 gift certificate toward registration for HOW Design Live 2016.  Please visit for event details.

HOW will be accepting entries for next year’s Promotion Design Awards; information is available at

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