“‘We need more true mystery in our lives, Hem,’ he once said to me. ‘The completely unambitious writer and the really good unpublished poem are the things we lack most at this time. There is, of course, the problem of sustenance.’”
— Ernest Hemingway, A Moveable Feast
Four years ago, I experienced a moment that is rare to most people: the chance to hang out with my idol.
The work of brand design is not creating a logo – it’s creating a visual voice.
Brands should know how to create materials that are lively, amusing, creative, playful, irreverent or even subversive.
A better understanding is needed about the difference between design and decoration.
The idea, the work, the time, the energy, and the skill should show through in everything that we make.