“‘We need more true mystery in our lives, Hem,’ he once said to me. ‘The completely unambitious writer and the really good unpublished poem are the things we lack most at this time. There is, of course, the problem of sustenance.’”
— Ernest Hemingway, A Moveable Feast
Brands should know how to create materials that are lively, amusing, creative, playful, irreverent or even subversive.
A better understanding is needed about the difference between design and decoration.
When we involve others, we force ourselves to really work through our ideas more clearly.