Kid President’s Guide to Being Awesome
Services: Graphic Design, Photography, Illustration, Papercraft, Lettering, Print, Product Design
From YouTube sensation (75 million views and counting!) to Hub Network summer series star, Kid President—ten-year-old Robby Novak—and his videos have inspired millions to dance more, to celebrate life, and to throw spontaneous parades.
In his Guide to Being Awesome, Kid President pulls together lists of awesome ideas to help the world, awesome interviews with his awesome celebrity friends (he has interviewed Beyoncé!), and a step-by-step guide to make pretty much everything a little bit awesomer. Grab a corn dog and settle in to your favorite comfy chair. Pretend it's your birthday! (In fact, treat everyone like it's THEIR birthday!) Kid President is here with a 240-page, full-color Guide to Being Awesome that'll spread love and inspire the world.
"Kid President's Guide to Being Awesome" is written by Brad Montague and Robby Novak
Creative Direction: SoulPancake – Golriz Lucina and Shabnam Mogharabi
Art Direction/Project Management: Kristi Montague
Designer/Illustrator: Russell Shaw
Copywriting: Rob Franks
Project Management Assistant: Bethany Eldridge
Jacket Photography: Kristi Montague
Jacket Design: Russell Shaw with Irene Wang
Publisher Team: Dave Linker, Becca Webster, Emily Brenner, Nancy Inteli, Matt Schweitzer, Julie Eckstein, Cindy Hamilton
All Photographs by Kristi Montague (unless otherwise noted)
All Illustrations by Russell Shaw (unless otherwise noted)
Papercraft by Kristi Montague, Russell Shaw, Katie England and Bethany Eldridge
New York Times Best-Seller List,
Children's Middle Grade (Feb. 2015)
The book's French-fold jacket comes off to reveal a hidden cover showing the messiness and DIY-style signature to Kid President.
The back cover design of the book's jacket.
"First like!" – YouTube Commenter
The book's hidden back cover is hand-lettered with ink and sable brushes and encourages the reader, even at the end of the book, to "Keep Going. Keep Going. Keep Going."
The book's endsheets have each of the 100 ideas to make the world more awesome hand-drawn over the front and back surface (1-50 on the front; 51-100 on the back).
Large, 3-D papercraft letters for the spread "About the word AWESOME."
Illustrated timeline, "A Brief History of 'Awesome'."
A Pep Talk from Kid President to You
Kid President's classic Pep Talk was reimagined as a series of illustrations in a quirky, child-like style. Charcoals were used to create all of the line work, and a limited color palette as well as a new set of custom textures overlaid the charcoal lines.
Chapter One's papercraft set design for "Life Is What Happens When You Put Down Your Phone."
An illustrated guide to high-fives.
So many hours of brush work! The book has hand-lettering on nearly every page!
The process involved setting photo layouts, then working with ink and sable brushes over lots of transparency pages and light tables, and then pulling it all together into a composite image for the final page.
Chapter Three's papercraft set design for "Treat Everybody Like It's Their Birthday."
There are custom, hand-made papercraft pieces throughout the book!
Here, on the left-hand side of the spread, "18. Mail Your Friend A Corndog" is a design made of cut-out letters and shapes using French Pop-Tone paper and cardboard.
Chapter Four's papercraft set design for "Talk Gooder!"
Each word is actually cut-out of a single piece of cardboard, with a blue sheet behind the cardboard piece, so that the shadow effect is natural.
Part of the "Twenty Things We Should Say More Often" illustrations, and Chapter Five's papercraft set design for "Wanna Be a World Changer? Be a Day Maker!"
Illustrations for "The Very Important Chart of Hugs," used on the spread telling everyone to give out more free hugs!
Chapter Six's papercraft set design for "Be A Party!"
The wallpaper in the back is two sheets of cardboard — the one in back is a solid sheet, and the one in front of it has the floral pattern cut-out of a single piece, so that the shadows are natural and real.
Chapter Seven's papercraft set design for "Make Something!"
Chapter Eight's papercraft set design for "Lick the Walls of the White House."
Building a papercraft diorama of the oval office was a blast!
Chapter Ten's papercraft set design for "Change the Future."
The title for "Remember That the World is Bigger Than Your Backyard" was first designed by hand, then cut out of cardboard, and overlays a photo by Kristi of her and Brad's backyard — the shadows on the photo and texture of the cardboard letters is more natural that way.
A New Pep Talk
The same style of the original illustrated pep talk was applied to "A New Pep Talk," allowing the two children's book-style sections to bookend the 100 ideas to make the world more awesome.
Behind The Scenes
AIGA Portfolio Gallery Feature
Editorial Design Served Feature
Online Press and Recognition