Design + Illustration

Neenah Presents New Orleans – AIGA Conference 2015 Illustrated City Maps by Russell Shaw

Hand drawn illustration, hand lettering, and graphic design of the Neenah Paper presents New Orleans Louisiana city maps and neighborhood guides, with local fun facts, for the AIGA Design Conference 2015, by freelance artist Russell Shaw

New Orleans with Neenah

Services: Illustration, Hand-Lettering, Design

 Cover illustration and design of New Orleans with Neenah, for Neenah Paper at the AIGA Conference 2015. A man in a suit plays the trombone with hand-drawn floral borders around him and a New Orleans balcony in the background.
 
 

Neenah Paper’s Map of NOLA for AIGA’s 2015 Conference: An illustrated neighborhood guide of the Big Easy.

 

After the successful completion of the Atlanta maps component for Future Classics, Neenah Paper (the Supporting Sponsor of the event) wanted to partner on a similar map for the city of New Orleans as a promotional piece to hand out at the 2015 AIGA conference. This printed fold-out showcases creative and inspiring restaurants, shops, bars, music halls and parks around five neighborhoods in the city to get conference attendees excited about exploring NOLA during their stay. The back of each map highlights two items with more detail – especially in terms of the conference's theme of "revival." The last feature is a special interview with local artist and designer Alexa Pulitzer on revival in New Orleans beyond just rebuilding; she speaks to the city's creative community experiencing a renaissance.

The map is a five-panel, fold-out, printed communication piece. Each panel also has a perforated edge along the fold, so that users can separate out a single neighborhood into a 5"x7" print or postcard in order to frame or give someone. I chose the neighborhoods that were closest to the conference center, and took small liberties in where to draw the neighborhood divisions and groupings. For each map panel, I polled New Orleans locals and friends, as well as inclusions based on my own travels, and scoured local blogs for other good tips.

 
 
 Cover illustration and design of New Orleans with Neenah, for Neenah Paper at the AIGA Conference 2015.
 A man in a suit plays the trombone with hand-drawn floral borders around him and a New Orleans balcony in the background.
 All of the AIGA Design Conference New Orleans hand drawn maps revealed with a Focus on the Garden District neighborhood guide.
 All of the New Orleans illustrated maps revealed with a Focus on the French Quarter neighborhood guide.
 
 

The map was a hit at the conference. Neenah's team said that attendees were already asking for maps of more cities, and that NOLA locals commented on the accuracy of the way things were represented, and expressed a positive surprise at how many "little gems" off the beaten path were recommended.

 
 
 The Voodoo Priestess, hand lettering and hand drawn type with an illustrated portrait of Marie Laveau and biography. The backs of each map also featured fun facts and historical and cultural information about New Orleans.
 The perforated edge between each neighborhood map allows the viewer to separate each one as an individual postcard or print. Here, someone tears the Uptown card off of the Garden District neighborhood guide.
 All of the hand illustrated New Orleans neighborhood maps and city guides separated and fanned out on the table.
 All of the New Orleans with Neenah Paper illustrated neighborhood guides separated as individual prints are fanned out on top of each other. On top is the French Quarter.
 The hand illustrated and hand lettered two-color Uptown neighborhood map of New Orleans. Features Adam's St Grocery, Snake and Jake's Christmas Club Lounge, Wayfare, Gasa Gasa, Cure, Audobon Park, St. James Cheese Co, Noodle and Pie and Octavia books.
detail photo of Uptown neighborhood map
detail photo of Garden District neighborhood map
 Hand lettering and hand drawn typography on the illustrated neighborhood guide to New Orleans Garden District and Central City for AIGA Design Conference 2015. Features the Nolan House, Krewe du Brew, Commander's Palace, Brand Out, La Petit Grocery, Box Paper Scissors, and Mahoney's Po-Boy.
 The Central Business District illustrated city guide, drawn and lettered for Neenah Paper's New Orleans promotional marketing materials at AIGA Conference. Features the Super Dome, Meyer the Hatter, Luke, Juan's, the Ruby Slipper, Bellocq, Julia Street Art Galleries, Peche, Mardi Gras World, and Ogden.
detail photo of Central Business District illustrated map
detail photo of French Quarter illustrated map
 Illustrated neighborhood map and hand lettering for the French Quarter of New Orleans. Features Louis Armstrong Park, Bar Tonique, Preservation Hall Jazz, the House of Voodoo, Cafe Amelie, Musical Legends Park, Killer Po-Boys, Carousel Bar, the Cathedral, Cafe du Monde beignets, and Green Goddess.
 Illustrated Marigny and Bywater neighborhood maps and city guides to New Orleans, featuring St. Roch Market, Frenchmen Art Market, Spotted Cat, Snug Harbor, Oxalis, Crescent Park, Euclid Records, the Joint, Elizabeth's.
detail photo of Marigny map
detail photo of french market biography New Orleans
 Frenchmen Street hand lettering and biography and illustrated Preservation Hall title "Authentic Jazz in the Quarter." The backs of each map also featured fun facts and historical and cultural information about New Orleans.
 Illustrated Vieux Carre cocktail history, created at the Carousel Bar in New Orleans. The backs of each map also featured fun facts and historical and cultural information about New Orleans.
 The back of the New Orleans with Neenah Paper promotional marketing design shows the line of Neenah products and Neenah Packaging options, with illustrated by Russell Shaw credit and paper information on Classic Crest Avon Brilliant White.
 

Credits

Client: Neenah Paper

Marketing Communications Manager: Sarah Baker (Neenah)

Art Director, Designer, Illustrator: Russell Shaw

Copywriters: Sarah Baker, Russell Shaw, Alexa Pulitzer

Artist Interview: Alexa Pulitzer

Print Production Manager: Carrie Otto (Neenah)

Printing Partner: Fey Printing (Special thanks to Scott Gasch and Paul Siekert)

Printing Specifications: A 2/2 print on Neenah CLASSIC CREST® Cover AVON BRILLIANT WHITE 80C (216 g/m2) | 11 pt, Stipple | FSC® Certified