Neenah Presents Minneapolis
Neenah Paper's Illustrated Guide to Minneapolis for the 2017 AIGA Design Conference
Client: Neenah Paper
Marketing Communications Manager: Sarah Baker (Neenah)
Art Director, Designer, Illustrator: Russell Shaw
Printing Partner: Fey Printing (Special thanks to Scott Gasch and Paul Siekert)
Printing Specifications: A 2/2 print on Neenah STARWHITE® Cover SIRIUS 110C (297g/m2) | 13pt
About Neenah Presents Minneapolis: Following the previous city guides in our series, New Orleans with Neenah, Neenah Presents Atlanta (PRINT Magazine's 2017 Typography and Lettering Awards "Best in Class" Winner), and Neenah Presents Chicago, I partnered with Neenah Paper again for our fourth and final illustrated city map for the 2017 AIGA Design Conference. This rolling fold, limited edition piece showcases the land of ten thousand lakes, with a fold-out panel full of fun facts and historical tidbits, as well as five neighborhood maps highlighting hot spots around the city. The printed map was distributed to conference goers as a promotional piece.
The city maps use 7"x7" panels in a rolling folded printed piece. The hand-drawn illustrations and addition of a single, simple spot color create a fun and playful design around the content that really pops on the Starwhite cover.