“The process Russell employs to establish key branding is challenging, insightful, and essential – be ready.  His exercises and investment reached to a granular level to ensure he knew the DNA of our product, setting us up for long term success.  

Expertise in design = Russell Shaw. His work distilled all of the variables we threw at him, version after version, resulting in quality based in influencing. Russell’s design voice activated our brand.”

Bayard Crawley
Managing Partner, Crafted Brands

“I only have good things to say about working with Russell. He created a strong identity for our newest project, Path by Plywood, that needed to blend well with the identity of our organization, Plywood People. He's extremely creative, and the process from start to finish is very clear. Working with Russell is working with the best.”

Kayla Stagnaro
Producer, Path by Plywood

“Russell Shaw embodies [our company’s] same vision, integrity and presentation. He listens, hears, and produces. Russell understood the vision from the very beginning and enhanced it through his ability to create on-brand materials. Russell guided us through a process that resulted in a brand that commands your attention from the first glimpse of the wordmark, to the packaging you leave with after purchasing at Dixon Rye.”

Bradley Odom
Founder, Dixon Rye

“It was great working with Russell. He was responsive, timely, and professional. He gave us a set of good concepts to choose from. The survey and creative process let me give feedback on what I wanted, and he did a good job of taking all of that in and then creating our logo and brand.”

John Ko
Owner, Oakblue Kitchen