Design + Illustration

Olivette Farm Branding


Olivette Farm

Services: Visual Brand Identity, Messaging, Logo Design, Illustration, Graphic Design


Neighbors Who Grow

Olivette is an agrihood just north of Asheville, NC – a neighborhood built around a farm as one of the key pillars of the community. Justin Aiello, the farm's new manager, got in touch for some branding help. We partnered on creating a new logo, signage for the farmstand at markets, packaging labels, some promotional collateral, and a series of illustrations and graphics for great swag like cotton market totes, stickers and hats (say hello to the Asheville Food Pyramid).


Client: Olivette Farm

Owner: Justin Aiello

Art Director, Designer: Russell Shaw


The goal was to elevate the Olivette Farm brand with a modern and fresh visual identity, demonstrate the core values of the Olivette community through the creation of a new tagline, "Neighbors Who Grow," and keep it a little Asheville-weird at the same time with fun and playful illustrations.

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