Design + Illustration

Olivette Farm Branding - Asheville NC - Designed by Russell Shaw

A case study showcasing the visual brand identity design for Olivette Farm in Asheville North Carolina, an organic vegetable farm in a community, and the core message and tagline Neighbors Who Grow. Features custom illustrations and copywriting with textured navy prints and brand collateral.

 

Olivette Farm

Services: Visual Brand Identity, Messaging, Logo Design, Illustration, Graphic Design

 
 Textured icon for Olivette Farm "O" leaf in white over a photo of a bowl of greens.
 
 

Neighbors Who Grow.

 

Olivette is an agrihood just north of Asheville, NC – a neighborhood built around a farm as one of the key pillars of the community. Justin Aiello, the farm's new manager, got in touch for some branding help. We partnered on creating a new logo, signage for the farmstand at markets, packaging labels, some promotional collateral, and a series of illustrations and graphics for great swag like cotton market totes, stickers and hats (say hello to the Asheville Food Pyramid).

 
 
radishes
 Olivette Farm, "Neighbors who Grow" Asheville N.C. textured logo stamp lockup, showing the branding design by Russell Shaw, custom lettering for the visual identity on a navy background.
 Tenants of the Olivette Farm brand: Water Nature Food and Community, over icons for each tenant.
 
 

The goal was to elevate the Olivette Farm brand with a modern and fresh visual identity, demonstrate the core values of the Olivette community through the creation of a new tagline, "Neighbors Who Grow," and keep it a little Asheville-weird at the same time with fun and playful illustrations.

 
 
 Wood type block letters and illustration, heavy texturing, of navy tomato, reads "Four Season Farm: Our Veggies are Certified Organic," for Olivette Farm branding design.
 Wood type block letters and illustration, heavy texturing, of navy carrot, reads "Still Growing: Asheville's Friendly Four Season Farm," for Olivette Farm branding design.
 Wood type block letters and illustration, heavy texturing, of navy bell pepper, reads "Fresh is Best: Our veggies are certified organic," for Olivette Farm branding design.
 Asheville NC Food Pyramid design on tote bag in navy ink for Olivette Farm, textured illustrated print reads: "tacos, hummus, donuts, chocolate, and veggies," created by freelance artist Russell Shaw
 Clear bags of kale and greens with olivette farm branding sticker design on outside of packaging.
 French Broad River Asheville North Carolina stamp illustration and design for Olivette Farm, with "Water Nature Food and Community" brand tenants underneath.
 Asheville NC Food Pyramid design on navy sticker in creamy tan ink for Olivette Farm, textured illustrated print reads: "tacos, hummus, donuts, chocolate, and veggies," created by freelance artist Russell Shaw, with greens and vegetables around edges on table.
olivette farm pumpkins photo
 "O Farm" icon logo and branding design for Olivette Farm on a navy and white trucker hat for the branding collateral and apparel.
 Stack of Olivette Farm business cards in navy and creamy tan shows the front and back of the design, as part of the branding and visual identity created for the farm.
sunflower shoots
 

Credits

Client: Olivette Farm

Owner: Justin Aiello

Art Director, Designer: Russell Shaw