Path by Plywood
Services: Branding, Visual Identity, Naming and Messaging, Art Direction, Brand Style Guide, Animation + Motion Graphics, Print Design, SquareSpace Website Design + Build
Path by Plywood is a 6-week, community-driven learning experience designed to help creatives, entrepreneurs, and activists find purpose-driven work. This digital curriculum features custom video content, eBooks, questions, and group discussions that help motivate the students to go from dreaming to doing. Plywood approached me to help name, develop core messaging, and design the visual identity system for the program.
Client: Plywood People
Art Director, Designer: Russell Shaw
Production Designer: Ben Farnham
Creative Director: Jeff Shinabarger, Founder of Plywood People
Producer: Kayla Stagnaro
Producer’s Assistant: Brandon Carter
Interview and Keynote Videos: RCR Video Marketing Group (Raymond Wood)
Story Videos: Up & Up Films (Anthony Althauser)
Promotional Print Production: Cotton & Pine Creative (Special Thanks to Steven Lambert and Neil Weisenfeld)
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