Design + Illustration

The Common Cure Branding


The Common Cure

Services: Branding, Naming, Visual Brand Identity, Core Messaging, Logo Design, Illustration, Graphic Design, Environmental and Signage Design, Print Collateral Design

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A Friendly Neighborhood Joint

After partnering together on the branding for Oakblue Kitchen, when restaurant owner John Ko approached me about adding another venture to this new family of restaurants, I leapt at the chance. We worked together to craft a brand identity for The Common Cure – a neighborhood-centric casual bar and grill, located in a building that used to be a pharmacy in generations past, just off of Augusta Road in Greenville, SC.


Client: The Common Cure, Greenville SC

Owner: John Ko

Art Director, Designer, Illustrator: Russell Shaw


The location for the restaurant was full of history, once housing Campbell's Pharmacy, a soda fountain and counter-service shop. The branding – from the name, The Common Cure, the messaging, "Over The Counter Remedies," the illustrated pestle and mortar – would pay homage to the venue's roots, while expanding and becoming something unique and new as well.

(Above: historical moodboard and inspiration)

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Photo (above) from

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Photos (above) courtesy of Eleanor Rogers of The Upstate Foodie

Photo (above) from