Kid President’s Guide to Being Awesome
Services: Editorial Illustration, Photography, Papercraft, Lettering, Print Design
From YouTube sensation to Hub Network summer series star, Kid President—ten-year-old Robby Novak—and his videos have inspired millions to dance more, to celebrate life, and to throw spontaneous parades.
In his Guide to Being Awesome, Kid President pulls together lists of awesome ideas to help the world, awesome interviews with his awesome celebrity friends (he has interviewed Beyoncé!), and a step-by-step guide to make pretty much everything a little bit awesomer. Grab a corn dog and settle in to your favorite comfy chair. Pretend it's your birthday! (In fact, treat everyone like it's THEIR birthday!) Kid President is here with a 240-page, full-color Guide to Being Awesome that'll spread love and inspire the world.
So many hours of hand-lettering, papercrafting, silly-face-photoshooting, and endless doodling!
The book has hand-lettering on nearly every page, and intricate and detailed objects and sets made out of paper litter the book – resulting in an experience that is vibrant, youthful and fun.
Working with Robby and Brad on the art and design of the book was an absolute joy. They infectiously inspire creativity and positivity, and it shaped the direction of all of the work into a book that is full of their personality and sense of wonder.
The book made the New York Times Best-Seller List in Feb. 2015 and remained for five consecutive weeks.
The book's French-fold jacket comes off to reveal a hidden cover showing the messiness and DIY-style signature to Kid President.
A Pep Talk from Kid President to You
Kid President's classic Pep Talk was reimagined as a series of illustrations in a quirky, child-like style. Charcoals were used to create all of the line work, and a limited color palette as well as a new set of custom textures overlaid the charcoal lines.
An illustrated guide to high-fives.
Encyclopedia-style, hand-drawn illustrations for "The Very Important Chart of Hugs," used on the spread telling everyone to give out more free hugs!
The title for "Remember That the World is Bigger Than Your Backyard" was first designed by hand, then cut out of cardboard, and overlays a photo by Kristi of her and Brad's backyard — the shadows on the photo and texture of the cardboard letters is more natural that way.
A New Pep Talk
The same style of the original illustrated pep talk was applied to "A New Pep Talk," allowing the two children's book-style sections to bookend the 100 ideas to make the world more awesome.
Behind The Scenes
Online Press and Recognition
AIGA Portfolio Gallery Feature
Editorial Design Served Feature
"Kid President's Guide to Being Awesome" is written by Brad Montague and Robby Novak
Creative Direction: SoulPancake – Golriz Lucina and Shabnam Mogharabi
Art Direction/Project Management: Kristi Montague
Designer/Illustrator: Russell Shaw
Copywriting: Rob Franks
Project Management Assistant: Bethany Eldridge
Jacket Photography: Kristi Montague
Jacket Design: Russell Shaw with Irene Wang
Publisher Team: Dave Linker, Becca Webster, Emily Brenner, Nancy Inteli, Matt Schweitzer, Julie Eckstein, Cindy Hamilton
All Photographs by Kristi Montague (unless otherwise noted)
All Illustrations by Russell Shaw (unless otherwise noted)
Papercraft by Kristi Montague, Russell Shaw, Katie England and Bethany Eldridge