Neenah Presents Chicago

Services: Illustration, Hand-Lettering, Design

Cover design for Neenah Presents Chicago at HOW Design Live May 2-6 2017, featuring hand lettering and hand drawn illustrations of the Chicago Theater and the skyline.

Neenah Paper's Illustrated Guide to Chicago for HOW Design Live 2017: Seven different ways to experience Chicago.


Following the previous city guides in our series, New Orleans with Neenah (2015 AIGA Conference) and Neenah Presents Atlanta (2016 HOW Design Live; PRINT Magazine's 2017 Typography and Lettering Awards "Best in Class" Winner), Neenah Paper commissioned me to create another illustrated giveaway for HOW Design Live 2017 in Chicago. This accordion fold, limited edition piece  takes the viewer through seven different maps of Chicago, each with a different lens through which he or she can experience the Windy City – from seeing Chicago as a designer, to experiencing the city on the hunt for the best pizza. The print piece was distributed to conference goers as a promotional piece.

The city maps use 5"x7" panels in an accordion folded piece, with an intricate, die-cut cover assembled out of three layers – the front of the Chicago theatre drawn on a small, wraparound belly band with a small, velcro dot to envelope the overall piece; the main structure of the Chicago theatre, with a diecut following the edges of the building; and, this die-cut lets the viewer see through to the first inside panel, which creates an image of the Chicago skyline sticking up from behind the theatre, completing the overall cover's image. The hand-drawn illustrations and addition of a single, simple spot color create a fun and playful design around the content, assembled on the cool gray of Neenah's new line of Techweave papers.

Graphic designer Russell Shaw created this multi panel custom diecut cover that shows an illustrated Chicago Theater on top with a hand drawn Chicago skyline behind it.
The front flap of the diecut cover opens up around the edges of the Chicago theater marquee to reveal the skyline and maps underneath.
Cover illustration of Chicago Theater, hand drawn by freelance graphic designer Russell Shaw for Neenah Paper at the HOW Design Live 2017 conference
Hand drawn illustration of Chicago style hot dog and deep dish pizza.
Hand drawn illustration of Chicago skyline skyscrapers, the millenium bean, the lion statue, wrigley field and bridges.
Welcome to Chicago presented by Neenah HOW Design Live conference 2017 neighborhood maps and city guides to the Windy City. Features Chicago for the Designer and Chicago for the sightseer maps.
Hand drawn illustrated maps of Chicago for the designer, for the sightseer, for the architect, and map legend and key, for Neenah Paper, promotional collateral and marketing promotions at the HOW Design Live 2017 conference in Chicago.
Hand-drawn, illustrated map of Chicago for designers, featuring the Baha'i temple, marwen, the museum of contemporary art, the drifter bar, myopic books, the chicago design museum, paperish mess, the art institute of chicago, the center for book and paper arts and the national museum of mexican art.
Neenah HOW Design Live Chicago map for designers
Neenah How Design Live Chicago map for architects
Illustrated map of Chicago for architects and architecture enthusiasts and fans, featuring the poetry foundation, frank lloyd wright home and studio, aqua tower, jay pritzker pavillion, willis tower, spertus institute for jewish learning, joe and rika mansueto library, and the chicago architecture foundation.
illustration of the Chicago national museum of mexican art
illustration of the Chicago poetry foundation
hand lettering of the chicago theater
Hand drawn illustrated map of Chicago for the Sightseer at HOW Design live conference, showing Golden Nugget Pancake House, Wrigley field, hancock observatory, the magnificent mile, navy pier, grant park, chicago theater, cloud gate, downtown, the field museum, shedd aquarium.
Neenah Presents Chicago illustrated maps, pizza and hot dogs
Neenah Presents Chicago illustrated maps, cover and unfolded
neenah presents chicago, illustrated maps accordion fold
Illustrated map and city guide to Chicago for hot dogs. Explains Chicago-style hot dogs, and features Chicago's Dog House, Old Town Social, Gene and Jude's, Fatso's Last Stand, Portillo's, Max's, Jim's Original and Allium.
Illustrated map of chicago, hand drawn and hand lettered, for people looking for deep dish pizza. Features revolution brewing, Pequod's, bricks chicago, pizano's, lou malnati's, giordano's, coalfire, and flo and santos thin crust.
Neenah Presents chicago, sweet tooth map detail
neenah paper presents chicago, pizza map detail
Hand drawn illustrated map and city guide to Chicago for sweet tooths, donuts and coffee. Features Asado, Firecakes, Argo Tea, Doughnut Vault, Bombobar, Glazed and infused, Do-Rite Donuts, Toni Patisserie and Intelligentsia coffee roasters.
illustration of portillo's chicago style hot dog and max's take out
chicago donuts and coffee shops illustration feature do-rite donuts maple bacon, toni patisserie eclair and intelligentsia coffee
illustration of coalfire pizza chicago
Illustrated city guide to chicago, mapping entertainment and music. Features the green mill jazz club, music box, chicago movie house, kingston mines, schubas tavern, the second city, blue chicago, the storycorps story booth, and the jazz showcase.
Fanned out video of the designer, architect, and sightseer maps of Chicago, with hand drawn illustrations and custom hand lettering by graphic designer Russell Shaw for Neenah Paper at the HOW Design Live conference in 2017.
Back cover design for Neenah Presents Chicago How Design Live 2017 conference maps features the full line of Neenah Paper and Neenah Packaging products, credit to Russell Shaw for illustration, and Classic Techweave Cool Gray product information.


Merit Winner, 2018 HOW Design Promotion and Marketing Awards, featured in The Best of Design (HOW + PRINT, Summer 2019)


Featured on AIGA's Member Gallery


Client: Neenah Paper

Marketing Communications Manager: Sarah Baker (Neenah)

Art Director, Designer, Illustrator: Russell Shaw

Copywriters: Sarah Baker, Russell Shaw

Printing Partner: Fey Printing (Special thanks to Scott Gasch and Paul Siekert)

Printing Specifications: A 2/2 print on Neenah CLASSIC® Techweave Cover COOL GRAY 100C (270g/m2) | 15pt | FSC® Certified