Plywood Presents 2012

Identity / Lettering / Photography / Branded Event Materials / Web Design / Illustration / Video Production

The creative direction and design for Plywood Presents 2012 pursued an embodiment of the event's goal to create a healthy dialogue surrounding social innovation between business leaders and creative professionals. Juxtaposing modern aesthetic through clean typography, photography, and infographics next to rich, illustrative typography and elements through hand-drawn components, the design sought to visually marry business and creativity - as well as complement the architecture and style of its retro-regal venue in the heart of the Buckhead community.

Art Director, Designer, Illustrator: Russell Shaw

Top photograph, and all subsequent event photography, courtesy of Michelle Marie Photography

All product photography of attendee bag, event journal, and sponsor gifts are by Andrew Thomas Lee

Buckhead Theater photography used for event promotion by Russell Shaw


Buckhead Theatre Photographs by Russell Shaw for use in event promotion:


Branded Event Materials

Event notebook
Attendee bag

Sponsor gifts


Biography Videos for Presenters

Used on the website to promote the speaker lineup and later repurposed as video bumpers to introduce each presenter as he or she came onto the stage (three are shown below; twelve were created in all).

Voiceover: Jeff Shinabarger
Director/DP/Illustrator/Editor: Russell Shaw

The Event

All event photography courtesy of Michelle Marie Photography

Presenter: Neil Blumenthal

Presenter: Neil Blumenthal

Presenter: Stefan Sagmeister

Presenter: Stefan Sagmeister

Presenter: Sajan George

Presenter: Sajan George


Branding Served Feature