Channels – A Publication by Slack
Services: Art Direction, Branding, Editorial Design, Layout Design, Print Design
Channels is a publication by Slack that explores how the modern workplace is evolving, what it takes to empower teams to deliver their best work, and the role technology can play in making our work lives simpler, more pleasant, and more productive – now and into the future.
Our internal design team was tasked with creating the identity for the publication overall, as well as designing the layout for the first issue and commissioning new artwork for each of the stories selected.
We chose to approach the artwork selection from an editorially-focused perspective, assigning a different artist and a unique style to each article, dictated by the content. This allowed the content to function independently, featuring Slack while not feeling like an overtly Slack-branded magazine.
The first issue, "The Way We Work," features three, distinct sections of content: the Past, Present, and Future of work. With this structure in mind, we commissioned full-spread lettering pieces to bookend and divide each section, creating a visual narrative and a pace to the content as the reader moves through the issue.
Printed in Canada by Hemlock Printers.
Casey Labatt Simon
Israel G. Vargas
Excerpt from the Visual Thesis presentation...
"Channels are passageways — a medium for information to flow through; the container that knowledge comes in.
We want to represent this with a visual metaphor built around the space between — information and content happening between two points, connecting the dots and testing the boundaries. This takes shape through interesting ways for words or colors or illustrations to be confined in unique grid layouts or borders, and, when necessary, to break those confines."
A sample of some of the layout templates for the content, as well as the final typography stack for the issue.
Danmark was used as the stencil font that created the masthead (a typeface with literal "channels" carved in and out of the letters); Atlas Grotesk was used for the sans-serif workhorse, and Atlas Typewriter for the monospace typography accenting the page furniture and rubriks; and Domaine Display Narrow and Domaine Text were the beautiful, rich serifs used for titling and in some body text.
(A huge, special thank you to Alison Colby for the final template design!)
"The Way We Work" Cover illustration by Abbey Lossing
"Past" lettering by Viet Huynh
"A Short History of the Office" illustration by Israel Vargas
"Present" lettering by Jason Wong
"Why We Need Best Friends at Work" illustrations by Simone Massoni
"Make Work More Human" illustrations by Skinny Ships
"8 Perfectly Reasonable Reasons to Use Emoji at Work" illustrations by Nick Slater
Erika Hall portrait photograph by Chris Andre
"Future" lettering by Jordan Metcalf
"Working So Close and Yet So Far" illustrations by Leandro Castelao
"The Teams of Tomorrow" illustrations by Timo Kuilder
"Otherworldly Teamwork" illustration by Nick Slater
"Two Creatives, A Café, and a Chimera" illustrations by Christina Ung
Channels Released at Slack's Frontiers 2018 Conference in San Francisco
Photo by Bejzod Sirjani