The Illumination Project

Services: Branding, Packaging Design, Print Design, Illustration, Hand-Lettering

The Illumination Project logo design and branding graphics featuring simple pen and ink illustrations of Portland Oregon by graphic artist Russell Shaw for Love and Respect Now.

About The Illumination Project: The Illumination Project is a DVD study series for small groups developed from the video content of a live event held in Portland, Oregon. The series is designed as an experience for six participants to view the content and then together discuss what healthy relationships look like for modern, young adults.

About the Project: The package includes four DVDs based on six video sessions from the event, six journals for participants, six sets of custom-designed colored pencils to creatively work through the journals, a "Czar pin" and gold star sheet for a game in the first lesson, six coasters and a matchbox for the small groups to have a "Formal Lunch" together, and an instructional newspaper explaining how to use all of the box contents.

Because the event was held in the creator's city of Portland, the four inside edges of the box are lined with illustrations of favorite places and objects from around each of the four main areas of Portland (the Northeast, Northwest, Southeast, and Southwest neighborhoods).


Box and Packaging

White corrugate material.
Gold is printed using a metallic Pantone.

The Illumination Project white box packaging design with the logo printed in metallic gold pantone.
Opening of the Illumination Project box kit shows a custom newspaper brochure on top of the collateral.
All of the contents and collateral in the Illumination Project box feature custom boxes of colored pencils, coasters, matches, czar pin, gold star stickers, dvds, and notebooks.
Illustrations of places and things from Portland on the four inside edges of the box feature the Oregon sign, the tram, the bridges, keller auditorium, coffee, powell's books and the crystal ballroom.
Simple pen and ink hand drawn illustrations of Portland Oregon places and things on the inside of the Illumination Project packaging design.

Here's a complete image of all of the Portland illustrations that line the box's interior walls. All of the illustrations of Portland places and things by Russell Shaw; a small number of the smaller, random objects – like one of the coffee cups or a lightbulb, etc. – were purchased with a license permitting use on items for resale.

Hand drawn pen and ink illustrations of portland oregon places, things, and culture for The Illumination Project by freelance graphic designer Russell Shaw shows Salt and Straw ice cream, steel bridge, coffee, prost, mississippi studios, por que no, morrison bridge, joan of arc statue, voodoo donuts, kennedy school, maple bacon bars, pok pok, oblique coffee, bagdad theatre, mount tabor, olympic provisions, house of vintage, bishops, bridgeport brewery, pearl district tram, powell's books, kruger's farm market, low brow lounge, st. john's bridge, armory theatre, crystal ballroom, burnside bridge, hawthorne bridge, thompson elk, keller auditorium, pod sculpture.

Instructional Newspaper

A fake newspaper – complete with terribly cheesy local ads and fake news stories interspersed with the content – acts as the instructional guide for using the box set.

The Illumination Project box contains an instructional newspaper that serves as the brochure.
the illumination project newspaper detail
Fake advertisements and news stories are sprinkled in with instructions on how to use the group discussion box set inside the Illumination Project newspaper brochure.


Six journals per box set for the group to work through togther.

Cover: 100 Neenah Classic Crest Cover Epic Black, with metallic gold Pantone.
Interior pages: Uncoated offset white, with black and metallic gold.

The Illumination Project cover design of the notebook with a pen and ink simple illustration of a lightbulb, eye, and lightning bolt on a black paper cover printed in metallic gold pantone ink.
The Illumination project journal title page with gold metallic hand lettering and illustrations across the page.
Chapter two section header of the notebook for the Illumination project features gold and black pen and ink hand drawn lettering and illustration work titling Joy and the birth of love and respect now.
Stack of black cover and gold metallic ink printed the illumination project journals.
Session three what's the difference notebook title with hand lettering and hand drawn typography in gold and black ink.
Back cover of the Illumination Project journal notebook shows the logo and barcode printed in gold ink on black paper.

Colored Pencil Sets

Custom white logo design on kraft paper box of miniature colored pencils.
The Illumination Project pencil case, with a custom white logo design on kraft paper box of miniature colored pencils.
Kraft paper cardboard colored pencil box with custom design of The Illumination Project logo on the outside.


Hand-Lettering and Titles by Russell Shaw
Back-Of-DVD Woodcut Stamp Artwork by Stefan Wolfe

Hand lettering and illustration on the kraft dvd packaging sleeve for Session One and Session Two, Emerson and the Birth of the Crazy Cycle and Joy and the Birth of Love and Respect Now.
The back of each kraft dvd sleeve in The Illumination Project features a stamped woodcut illustration of a different type of light source or lightbulb.
the illumination project dvd case detail
A grid of all of the different dvd cases and packaging design for the discs of the Illumination Project video series, each case has its own woodcut illustration stamped on the back, and the front features hand drawn pen and ink illustrations in black and gold ink on kraft paper.

“Formal Lunch” Items


Custom designed matchboxes with white tip matches and the Illumination Project logo in white on a metallic gold pantone box.
custom matches and candle
the illumination project matches


Round coasters with The Illumination Project woodcut illustrations block printed in metallic gold pantone ink features an illustration of a lamp post and the custom logo design.
the illumination project coaster design 01
the illumination project coaster design 02

“Czar Pin” (and Star Sheet)

For a game small groups play in the first session

the illumination project czar pin

DVD Menus

The menu design for each dvd in The Illumination Project's video series features the illustrations from the case over the hand lettering for each session.

Email Marketing Campaigns

The Illumination Project email newsletter campaigns shown on an iPad.


2014 PRINT Magazine Regional Design Awards, The South: Merit Winner. (PRINT).

2014 Gold ADDY Award  (Atlanta Advertising Club). Elements of Advertising-Illustration, Campaign.

2014 American Package Design Award (GDUSA, New York).

AIGA Portfolio Gallery Feature


In Print

Featured in the 2014 Regional Design Annual of PRINT Magazine


Online Press and Recognition

The Dieline


The Illumination Project Creator: Joy Eggerichs
Art Director, Designer, Illustrator: Russell Shaw
Woodcut Stamp Artist: Stefan Wolfe
Project Managers / People-Who-Got-Stuff-Done: Stephanie Tol, Crista Whitney
Copy Editors: Amber Chang, Jillian VandeWege
Videographer, DVD Authoring: Matt Gromley
Special Thanks to the Production Team: Jon Muyres, Scotty Lougher, Tim Willis, Darren Phillips, Aras Naujokas, Doug Gattis, Peter Sudek, Yoyo Yang, Alice Hu, Joann Blunt, Caren Wolfe
Contributing Artists to The Illumination Project event: Stefan Wolfe, Karyn Thurston, Kari Dunham, Vandoren Wheeler, Blair Jacobson, Josh Chang, Liz Vice, Paul Ramey, Josh Hoke, Annie Bethancourt, Hannah Glavor, Josh White, Tim Glavor, Ryan Keith, Lucas White, Makenzie Halbert, Sam Snyder
Event Photographer: Branden Harvey