The Illumination Project
Services: Branding, Packaging Design, Print Design, Illustration, Hand-Lettering
About The Illumination Project: The Illumination Project is a DVD study series for small groups developed from the video content of a live event held in Portland, Oregon. The series is designed as an experience for six participants to view the content and then together discuss what healthy relationships look like for modern, young adults.
About the Project: The package includes four DVDs based on six video sessions from the event, six journals for participants, six sets of custom-designed colored pencils to creatively work through the journals, a "Czar pin" and gold star sheet for a game in the first lesson, six coasters and a matchbox for the small groups to have a "Formal Lunch" together, and an instructional newspaper explaining how to use all of the box contents.
Because the event was held in the creator's city of Portland, the four inside edges of the box are lined with illustrations of favorite places and objects from around each of the four main areas of Portland (the Northeast, Northwest, Southeast, and Southwest neighborhoods).
Box and Packaging
White corrugate material.
Gold is printed using a metallic Pantone.
Here's a complete image of all of the Portland illustrations that line the box's interior walls. All of the illustrations of Portland places and things by Russell Shaw; a small number of the smaller, random objects – like one of the coffee cups or a lightbulb, etc. – were purchased with a license permitting use on items for resale.
A fake newspaper – complete with terribly cheesy local ads and fake news stories interspersed with the content – acts as the instructional guide for using the box set.
Six journals per box set for the group to work through togther.
Cover: 100 Neenah Classic Crest Cover Epic Black, with metallic gold Pantone.
Interior pages: Uncoated offset white, with black and metallic gold.
Colored Pencil Sets
Hand-Lettering and Titles by Russell Shaw
Back-Of-DVD Woodcut Stamp Artwork by Stefan Wolfe
“Formal Lunch” Items
“Czar Pin” (and Star Sheet)
For a game small groups play in the first session
Email Marketing Campaigns
2014 PRINT Magazine Regional Design Awards, The South: Merit Winner. (PRINT).
2014 Gold ADDY Award (Atlanta Advertising Club). Elements of Advertising-Illustration, Campaign.
2014 American Package Design Award (GDUSA, New York).
AIGA Portfolio Gallery Feature
Featured in the 2014 Regional Design Annual of PRINT Magazine
Online Press and Recognition
The Illumination Project Creator: Joy Eggerichs
Art Director, Designer, Illustrator: Russell Shaw
Woodcut Stamp Artist: Stefan Wolfe
Project Managers / People-Who-Got-Stuff-Done: Stephanie Tol, Crista Whitney
Copy Editors: Amber Chang, Jillian VandeWege
Videographer, DVD Authoring: Matt Gromley
Special Thanks to the Production Team: Jon Muyres, Scotty Lougher, Tim Willis, Darren Phillips, Aras Naujokas, Doug Gattis, Peter Sudek, Yoyo Yang, Alice Hu, Joann Blunt, Caren Wolfe
Contributing Artists to The Illumination Project event: Stefan Wolfe, Karyn Thurston, Kari Dunham, Vandoren Wheeler, Blair Jacobson, Josh Chang, Liz Vice, Paul Ramey, Josh Hoke, Annie Bethancourt, Hannah Glavor, Josh White, Tim Glavor, Ryan Keith, Lucas White, Makenzie Halbert, Sam Snyder
Event Photographer: Branden Harvey