Il Vagabondo Wine

Services: Brand Identity Design, Logo Design

wine-branding-design.jpg
 

An image and identity for a single-vineyard, limited edition winemaker producing one red and one white cuvée per year from the vineyards and olive groves of western Liguria, Italy.

I worked with the winemaker and creative directors to craft an identity built around the image of a polar bear – a nomadic creature who would be a fitting representation of a roaming and adventurous vagabond.

The logotype features a custom-made, attractive, sans-serif typeface with a stencil-like finish. This reinforces ideas of craftsmanship, and the wide-tracking of the letters promotes an image of a higher-end product.

The gold finishes, spot varnishes, custom diecuts and textures of the label bring all of the visual design assets home to an overall package design that matches the high-quality and higher-pricepoint of the end product.

 
Brand style guidelines for Il Vagabondo, showing guides for color and logo use
Il Vagabondo Wine logo design with a gold polar bear in a diamond shape above custom stencil letters for the logotype
A gold foil bear icon and embossed custom stencil letters on dark linen paper form the wine label design for Il Vagabondo
il-vagabondo_series-04.jpg
il-vagabondo_series-03.jpg
A gold foil bear icon and embossed custom stencil letters on dark linen paper form the wine label design for Il Vagabondo
vagabondo-cork.jpg
Gold foil bear icon stamped on a linen wine label

Credits

Client: Il Vagabondo, Jan Hohmeister

Creative Directors: Meg Oepen, Andrew Payne

Designer: Russell Shaw