Russell Shaw

Branding

Investing in a strong brand identity lays a foundation to connect with your audiences on a deep and memorable level.

A piece of that is a nice logo design—the asset most people think of as the “brand” (and it is a part of it!) But the branding is brought to life by everything else surrounding the logo—and the magic of how it all fits together.

 

Dixon Rye

A sophisticated interior design studio and retail brand providing an intentional assortment of heritage-quality home goods – a place to buy better, fewer things.

View Project →

Oakblue Kitchen

Defining the identity of a fusion barbecue restaurant rooted in the South and in its Korean culinary heritage.

View Project →

Logos

An ever-growing collection of select logo designs I have created over my freelance career.

View Project →

 

Square, Plumb & Level Wine

A line of high-quality, vineyard-designate wine focused on connecting wine drinkers with experimental and discerning palates closer to the grower – celebrating craft and quality in wines made well.

View Project →

Olivette Farm

An identity for an organic farm in Asheville built around a community that creates a unique message of valuing good food and good people.

View Project →

Serenbe Foods

Serenbe Foods is a line of tasty products that believes in friends, family, farmers, and good food created by good people with pure ingredients and intentions.

View Project →

 

AIGA Atlanta Poster Show

Promotional artwork and call for submissions for AIGA Atlanta’s showcase of movie-inspired poster designs, “Poster Show Part II: Art Director’s Cut.”

View Project →

Catalyst: Awaken the Wonder

In 2015, Catalyst Conference’s theme focused on creativity as a core attribute of what makes a leader through its theme, “Awake the Wonder.”

View Project →

Il Vagabondo Wine

An image and identity for a single-vineyard, limited edition winemaker producing one red and one white cuvée per year from the vineyards and olive groves of western Liguria, Italy.

View Project →

 

Art Over Dinner

A dinner series at Serenbe that champions new artists and artist collectives, giving them a platform to discuss their work and the art scene of the city over a shared meal with others.

View Project →

Citizen Supply

A marketplace in Ponce City Market that showcases local Atlanta artisans and makers.

View Project →

Common Cure

Building a new neighborhood joint in a storied space with a history as the town's favorite pharmacy and soda fountain.

View Project →

 

Good Measure Wines

A casual, accessible sister brand to Square, Plumb & Level that offers a slightly lower price point while retaining high quality taste to discernible palates.

View Project →

Catalyst: Uncommon Fellowship

In 2016, Catalyst Conference’s theme shifted focus to a fellowship most uncommon: the story of a family filled with differing backgrounds, discovering unity through its pursuit of a common purpose.

View Project →

Lamon Luther

Preserving the legacy of the rugged gentleman, forging a brand that builds hope for the craftsman.

View Project →