Skylight Farm

Branding
2013

Skylight Farm at Skip’s Garden is a biodiverse, organic vegetable farm located just outside of Atlanta. Everything produced at Skylight Farm is of the highest quality and Certified Naturally Grown.

The brand identity was inspired by vintage farm labels and features original hand-drawn illustrations of vegetables and farm equipment. All of the print collateral is on 100% recyclable seeded paper, so that each customer who receives a card or a note from the farm is able to further Skylight’s work by replanting the paper and growing their own garden.
 
Whether you are a good food aficionado, passionate about caring for the environment, or simply excited about supporting local businesses, Skylight Farm grows for you.

Skylight Farm at Skip's Garden organic farm logo on top of a box of fruits and vegetables
Farm tools, bags, and hangs tags arranged neatly on a wood floor
Rainbow collards next to rubber stamps of the farm logo
Rubber hand stamps put the contact info on business cards
Farm business cards next to a map of Georgia

100% Recyclable, Seeded Paper

You can plant it!

Keep the Farm Growing: The print collateral uses 100% recyclable papers that are peppered with seeds and entirely plantable. From the passing of a business card to the receiving of a Thank You note, each customer is able to actively participate in the re-telling of the brand’s story by planting the paper.

Seed paper business cards for the local organic farm
The farm info and an illustration of a vegetable are stamped onto seed paper business cards

The business card design allows for any of the vegetable wood block stamps to be applied to the corner and create a diversity of card designs.

Farm logo stamped on the cover of a brown notebook
Rubber stamp of illustration of corn
Rainbow chard hand drawn stamp
Drawing of lettuce as a wood block print
Bag of peas for a natural local farmer
Detailed hand drawn illustrations of a tractor, corn, peas, and more vegetables

Awards

2013 Social Good Design Awards (RGD, Toronto)

In Print

RGD's 2013 Social Good Design Awards (RGD, November 2013)

Nature Graphics (Sendpoints Publishing Co, Ltd. 2014)

Online Press and Recognition

So Good Case Study: Creative identity project spreads organic brand story to urban audiences (RGD)

Skylight Farm on Connecting Crops with Culture (Eberly & Collard PR)

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